Despite what some may believe, skincare is not all vanity. Yes, women do want their skin to look as healthy as possible but skincare is more than just an act to maintain our external armour. We spoke to a few women who share how skin care has impacted them psychologically:

Kyra (22, Social Media Manager)

Taking care of my skin, whether it be a quick 3 step routine in the morning or a more elaborate one in the night, makes me put together. In a world where I have somehow been thrust into adulthood, but still very much feel like the adult world is not where I belong as yet, skincare makes me feel mature. As if taking the time to take care of myself and use products that might make me look good but for sure make me feel good is a little treat for myself that says, “No matter how lost you are, at least you're at a point where you take care of yourself.”

Vandana (53, Retired Lawyer)

When I first delved into the world of skincare, I expected to see improvements in the texture and appearance of my skin, which it undeniably delivered. However, what truly surprised me was the profound psychological benefits that came along with it. Taking care of my skin became a ritual of self-care, a daily act of self-love that nourished not only my complexion but also my soul. As I devoted time each day to cleanse, moisturise, and protect my skin, I noticed a subtle but significant shift in how I viewed and valued myself. The act of investing in skincare products tailored to my specific needs communicated a powerful message to myself: I am worth the time and effort it takes to care for my well-being. It became a daily reminder that prioritising self-care is essential, regardless of age or societal expectations.

Saumya (38, Working mother of two girls)

Skincare has become my sanctuary, a time when I can disconnect from the demands of work and motherhood and reconnect with myself. The gentle massage of applying serums and moisturisers not only rejuvenates my skin but also calms my mind and lifts my spirits. Those moments of self-care provide a sense of tranquillity and serve as a reminder that I am more than just a working mother—I am an individual with needs and desires that deserve attention.

Priyadarshini (28, Teacher)

As I diligently followed a tailored skincare routine for my acne, my skin gradually improved, and so did my self-esteem. Clearer, healthier skin became a tangible reflection of the progress I was making, both internally and externally. Because I’ve had acne since my teenage years, I never knew what confidence was, and gaining confidence through something as basic as skincare has truly been a profound experience for me. Through it, I’ve discovered that confidence is not just about having flawless skin, but about embracing and loving oneself, imperfections and all.

Arya (26, Marketing executive)

For me it’s similar to having a nourishing meal and a good exercise session. It's a practice that goes beyond the surface, boosting my overall well-being. Completing my skincare routine brings a sense of order and accomplishment, even on challenging days. It grounds me in a fast-paced world and reminds me of my own worth. It positively impacts my psychological state, fostering contentment, confidence, and a feeling of being put-together. It's a reminder to prioritise self-care and navigate life with purpose and radiance.

Clearly skincare has a deeper impact on our psyches!

Self-esteem and Confidence:

Taking care of our skin can boost self-esteem and confidence. When a woman feels good about her appearance, it can positively impact her overall self-image and how she perceives herself in social and professional settings.

Sense of Control:

Engaging in a skincare routine gives women a sense of control over our bodies and appearance. It allows us to actively participate in their self-care, which can promote a sense of empowerment and well-being.

Ritual and Relaxation:

Skincare routines can provide a soothing and calming experience. Engaging in a skincare routine can be seen as a form of self-care and a way to unwind from daily stressors. The act of taking care of our skin can be a ritual that promotes relaxation and mindfulness.

Mind-Body Connection:

Skincare can foster a stronger mind-body connection. By focusing on our skin's health and well-being, we become more attuned to our bodies and may develop a deeper understanding of how our lifestyle choices and emotions can affect our skin.

Stress Reduction:

Engaging in a skincare routine can be a form of stress reduction. The tactile nature of applying skincare products, such as massaging in moisturiser or using facial masks, can be soothing and provide a moment of relaxation, helping to alleviate stress and promote a sense of well-being.

Social Connection:

Skincare routines can also serve as a social bonding activity. Women may engage in skincare rituals with friends or family members, sharing tips, product recommendations, and experiences. This social connection can provide a sense of belonging and community, contributing to overall psychological well-being.

While it is essential to prioritise mental and emotional well-being alongside physical care, we cannot deny the meaningful effects of a simple skincare routine.

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